AarhusKarlshamn AB
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| The oils and fats business is characterised by fierce competition. AarhusKarlshamn AB is surrounded by giants in the market. On their own, the two companies have developed a high level of competence within vegetable oils. By joining forces, the companies can now compete with the very big players in the market. Market-wise, the two companies complement each other well. Large markets in Scandinavia and Central and Eastern Europe are now added to Aarhus United’s strong market positions in West-ern Europe, the US and Latin America. The presence in North America offers great opportunities for expanding the companies within speciality fats. Both companies also have ambitions within the fast food market, which can be ba-sed on a very strong foundation in United Kingdom. In terms of purchasing, the merger will also lead to efficiency gains. Both companies source many of their raw materials in South East Asia and Africa. Cooperation and a strong foothold in the markets will strengthen the company’s competitive ability – from chocolate to cosmetics. |
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